Google Analytics 101 for Destination Marketers

Get Google Analytics: Unlocked!

Perfect for beginners (and veterans who'd like a refresher), this guide covers:

  • How to discover, track and optimize your most effective acquisition channels
  • 3 key universal metrics for measuring engagement
  • How to set-up Google Analytics on your site
  • And even where to go to see what niche interests your audience has!

Here's a sneak preview of the guide: