A Guide to UGC for European Tourism Brands

Discover The new Way Global Destinations Are Connecting with Travelers

This eBook is a collection of stories from leading DMOs in Europe and around the world who are tapping into user-generated content. 

In this special eBook you'll find:

• Different ways European brands are using UGC in their marketing
• How Visit Holland uses UGC across their website (and why it's been a success)
• How one destination's UGC ad campaign drove 23% more overnight stays