Learn how UGC can be used to its full potential in every step of the guests’ path to purchase and guest experience
Today, the path to purchase for a hotel or resort guest isn’t always so clear-cut; there are simply so many ways for a traveler to book a hotel and so many ways for them to be inspired or persuaded to book.
Wherever a traveler is on that path to purchase, and however they’ve found you, it’s absolutely crucial to target and to convince that traveler to book a stay.
One way to target travelers that’s both extremely cost-effective and effective is user-generated content (UGC).
Hotels and resorts have, in recent years, realized the potential of UGC, but there’s still a lot more they could be doing with it. More than 40% now use UGC on Instagram, but only 20% use them on their own websites.
In this eBook, we walk you through how UGC can be used to its full potential in every step of the guests’ path to purchase and entire guest experience: dreaming, planning, booking, experiencing, and sharing. Get practical tips and examples to help you visualize how to implement these tactics yourself.
With this knowledge in hand, you can use UGC to help increase your brand awareness, direct bookings, and marketing ROI.
Download the guide now and get started!