TikTok to IG Reels: Reaching Travelers with the Story Format

Webinar | June 9, 2021 | 12 pm ET | 9 am PT

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What makes a travel story memorable, engaging, and actionable? Should you use photos, videos, or both? And, most importantly, how can you make the most of the story format to attract interested travelers to your destination?

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What makes a great travel story?

From Uber Eats to Twitter Fleets, Spotify to TikTok, and of course, Instagram Stories and Reels, the story format has captivated consumers and marketers alike. 

What makes a travel story memorable, engaging, and actionable? Should you use photos, videos, or both? And, most importantly, how can you make the most of the story format to attract interested travelers to your destination?

Join this timely discussion to learn:

  • Best practices for creating eye-catching and on-brand stories
  • How DMOs are using TikTok, Instagram Reels, Stories, and more to attract visitors
  • Tips for promoting & measuring your travel stories across platforms for maximum exposure

Speakers

Lexi Hotchkiss

Lexi Hotchkiss

Managing Editor, Content & Publishing

Destination Cleveland

Rachel Semik

Rachel Semik

Content Strategist

Tempe Tourism Office

Xavier Roque

Xavier Roque

Senior Communications Associate

Visit Napa Valley


Julia Manoukian

Julia Manoukian

Sr. Content Marketing Manager

CrowdRiff

CrowdRiff is trusted by leading travel and tourism brands around the world, including:

Destination BC San Francisco Goldcoast Harrogate Zurich