Digital ads are an invaluable way for travel and tourism marketers to reach travelers directly. But when you're spending money on ads, you need to be certain that they're giving you value.
Join digital ad experts, Seth Chalmers from Visit West Hollywood, Katie Stadius from MBuy, and Craig Desmarais from Collette, as we explore how to maximize the ROI of your ad spend.
In this webinar, you'll learn:
- How to create a killer digital ad strategy
- Which platforms and ad types work best for different objectives
- How to choose visuals for your ads and how user-generated content and influencers can fit into your strategy
- How to measure the success of your digital ads
