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Google Analytics 101 for Destination Marketing: A hands-on guide for digital marketers

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LEARN HOW TO USE GOOGLE ANALYTICS TO DO BETTER TOURISM MARKETING

Perfect for beginners (and veterans who'd like a refresher), this guide covers:

  • How to discover, track and optimize your most effective acquisition channels
  • 3 key universal metrics for measuring engagement
  • How to set-up Google Analytics on your site
  • And even where to go to see what niche interests your audience has!

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