This year, we’ve seen more DMOs turn to user-generated content to communicate a trustworthy message, support their partners, and extend their marketing budgets.

Throughout the year, our team has been keeping tabs on how our customers and community have been using UGC. Here, you’ll find our top picks based on a combination of their success, relevance and creativity.


Whether UGC is a key part of your marketing strategy, or you’re just getting started, we hope these examples will spark some fresh ideas for 2021, and show you why UGC is an essential part of your DMO’s recovery plans. 

CrowdRiff is trusted by leading travel and tourism brands around the world, including:

Destination BC San Francisco Goldcoast Harrogate Zurich

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