Be inspired by creative campaigns from other destination marketing teams
Our team regularly keeps tabs on the best visual marketing campaigns in travel and tourism.
In this eBook we’ve rounded up 12 of the best we've seen from destination marketing organizations in the last year.
All of the DMOs featured have budgets under $5 million (and some less than $1 million), and their work showcases the many creative possibilities for creating compelling campaigns that are cost-effective.
Whether it’s an interactive fall foliage map, or heart-shaped sculptures that visitors can’t get enough photos with, the campaigns we highlight give you a taste of what’s worked well for your peers, and what can be achieved with some imagination, grit, and a sense of adventure.
We hope they inspire you to think outside the box, and that you feel empowered to keep trying different strategies and platforms, and exploring new frontiers just like your visitors!