In this exclusive webinar we interview two team members of Destination BC to find out the story behind the BC Explorer, and how they are using visual UGC to attract visitors and build their brand.

Some key learnings include: 

  • How Destination BC uses UGC beyond social media
  • Destination BC went from 15,000 to 100,000 followers
  • What DMO's can learn from Destination BC's Instagram Trip Planner
  • How #explorebc got over 1.9 million shares

Get a preview of the slides below:


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