The Modern Marketer's Toolkit

Travelers have the entire web at their fingertips, to get inspiration and research where to travel and what to do during their stay.

Destination marketing is challenging in this environment, but marketers now have access to an enormous number of tools to attract, engage, and convert travel buyers.  

To help destination marketers sort and sift through all these choices, we conducted primary and secondary research with over 150 DMOs across North America to understand which technologies were supporting their marketing efforts.

We hope that this report will serve as a useful data point for DMOs planning future marketing technology investments.