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Designing a Human Centered Content Strategy

Make the Museum Experience About Your Visitors

Ryan Dodge, the Digital Engagement Coordinator at the Royal Ontario Musuem shares how he's transforming the way people perceive the "museum" experience through making the experience just as much about its people as its exhibits.

Learn how the ROM:

  • Incorporates social photos and videos around the museum
  • Gains insight from user-generated content to inform future strategy
  • Fosters an environment of community and ownership with its visitors